ORIBE Bright Blonde Essential Priming Serum 100ml

$57.60 $72
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An essential step when caring for blonde hair. Specially formulated with violet and pearlized pigments, this 3-in-1 hair protector, hair toner and hair hydrator is a pigmented serum with violet and pearl desighted to brighten and help to remove unwanted brassy tones. It is also a heat protector for up to 232 degrees / 450°F. Hair is left restored, touchably soft and lit from within.


  • Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.
  • Violet and Reflective Pearlized Pigments correct brassiness, tone highlights and impart luminescent brightness and shine.
  • Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.
  • Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.
  • Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine.
  • Prickly Pear Fruit Extract smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.
  • Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition.


Work through damp hair before styling to protect, tone and hydrate.


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