Color Wow

Founder Gail Federici's mission to develop the most advanced anti-frizz spray culminated in Color Wow. Inspired by textile technology, Dream Coat wraps each strand in a weather-proof “coat” that keeps hair glossy, smooth and immune to humidity –even after washing.

“Dream Coat is the most amazing product we’ve ever made – nothing else keeps blown-dry hair from re-frizzing in humidity like it. The water literally beads up and rolls off. For anyone with textured hair, this proprietary tech is life-changing. Other sprays can smooth hair during blow-drying, but nothing compares to Dream Coat for keeping it that way through humidity, workouts, or even overnight. ”

– Gail Federici, CEO