SMITH & CULT

Smith & Cult empowers you to create your own rules with innovative products and an antidote to beauty sameness. They represent beauty that embraces imperfections, and the pristine high end packaging married to the signature differentiating indentations represents just that.

Every shade is inspired by the personal experiences of their beauty heroine and founder, Dineh Mohajer, who sees her world through a lens of colour and revolutionised the cosmetics industry with her instinctive ability to transform her vision into vibrant eyeshadows, subtle lip stains, and amped-up mascara.

All products are cruelty-free, paraben-free, and phthalate-free.