Brand Set Up and Product Development
We specialise in building quality brands and setting up businesses within the FMCG, beauty and wellness categories for success. Native in English and Chinese, we work with you to navigate export opportunities to China, and help build supplier relationships that stem beyond a transactional one-off effort.
We are big "do-ers", not just strategic thinkers: at any stage of the business lifecycle, we can sit with you and plan out next steps that can be implemented effectively. Specialties include branding, R&D, new product ideation and development through to launch, supplier negotiation, distribution set up, and overall project and programme implementation.
We partner with some of the leading manufacturers for packaging, ingredient sourcing, OEM and contract manufacturing. We only work with the best ingredients, ethically sourced and manufactured, and meet the highest quality standards at competitive prices and within strict timelines.
Marketing and Sales Consulting
When it boils right down to it, we are marketing partners. That demands a whole lot of knowledge, creativity, and an ability to maximise opportunities.
We work closely with the management, sales and marketing teams of our retail and distribution partners to understand your unique brand values and optimise product listings, promotions, space management and performance. We can get into the nitty gritty of assisting with copywriting, collateral and product design, pricing, market research and event management, or can act as a sounding board to advise on how marketing can be applied in your brand's context.
We are well-versed in overseeing all above- and below-the-line marketing activities in English and Chinese. Advertising and promotions span print, digital, social (Facebook & Instagram) and Chinese digital (WeChat, Skykiwi and Taobao) platforms.